Olympus Mju Digital Stylus 720SW

Olympus have announced the new waterproof and shockproof 7 megapixel Olympus Mju Digital / Stylus 720SW, featuring a 3x optical zoom lens and a 2.5" screen, the camera is available in 3 colours, (Steel) Silver, (Dusky) Pink, and (Polar) Blue:

"Afraid that a little rough handling might damage your digital camera or pictures you’ve just taken? Leave your worries behind when you pick up the µ[mju:] DIGITAL 720SW. Its rugged construction withstands accidental drops from heights up to 1.5m. And due to its special waterproof construction, you can take pictures underwater at depths up to 3 metres without an extra case. This camera also features BrightCapture Technology, allowing you to preview pictures on the premium size 6.4 cm LCD and shoot in dim light without a flash. Seven megapixels deliver amazing detail and an exclusive TruePic TURBO image processor provides faster operation and more true-to-life colors."