Pentax Optio W10 Announced

Pentax have announced the new 6 megapixel waterproof and dust proof Pentax Optio W10, it features a 3x optical zoom lens, and a 2.5" screen:

"Waterproof and Lifeproof - Yet Elegant - PENTAX perfects waterproof and lifeproof digital for those who seek adventure indoors and out. The Optio W10 sets the latest PENTAX standard for waterproof digital with 6.0 megapixels and a reflection-free LCD that offers optimal viewing in outdoor settings. This little beauty features JIS Class 8 waterproof and JIS Class 5 dustproof ratings."