Whilst Olympus didn’t have a stand at Focus on Imaging 2007 – they were on hand at the Camera World stand – available to demo the new digital cameras – and to offer some amazing deals on digital cameras, such as the E-500 for £299 (refurb with lens), the E-330 for £399 (refurb with lens), and the E-400 for £499 (with lens).
Shown here, is the new Olympus SP-550 Ultra Zoom (18x telephoto lens set to full zoom!), it has a huge 18x optical zoom lens – equivalent to 28mm – 504mm in 35mm terms! The camera features an anti-shake CCD sensor image stabilisation system, a high resolution 2.5″ screen and a 1cm super macro mode.
Above: the back of the SP-550, and Below: the 770SW shown next to the new Olympus SP-500 Ultra Zoom shown with the lens set to wide-angle.