GE enters digital photography market

GE have announced plans to release digital cameras under the name: General Imaging - Entry-level GE digital cameras will start with 7 megapixels of resolution and 2.5-inch LCD screens. Higher-end GE cameras will offer up to 12 megapixels of resolution and 3-inch LCD screens. A photo printer will also be included in the line. Cameras will be available in North America from mid-April. Shipments to Europe and Asia are scheduled for later this year. A sample camera is pictured above (click here to view a bigger version) - marked "G1" - it features a 7 megapixel sensor, and a 3x optical zoom lens:

"GE and corporate newcomer General Imaging Co. announced today that the two companies have reached an exclusive worldwide licensing agreement by which General Imaging will design, manufacture and distribute an all-new line of GE-branded digital cameras. “We were seeking to enter the digital camera arena and found a perfect partner,” said Brad Irvine, GE President of Trading and Licensing. “The cameras from General Imaging are truly worthy of the GE name, representative of GE’s leadership in technology and innovation.”"