Sony Cybershot DSC-S730 Announced

Sony have announced the new value digital camera - the Sony Cybershot DSC-S730 - it features a 7.2 megapixel sensor, 2.4" screen, ISO upto 1250, 3x optical zoom lens, and on-screen function guide, and 440 shot battery life (with optional NH batteries). The camera will be available in January 2008:

"Light, compact and easy to use, the new Cyber-shot S730 presents a great-value entry point to the world of digital photography. While it’s remarkably affordable, the Cyber-shot S730 doesn’t compromise on imaging quality. There’s a Sony 3x optical zoom lens to bring distant objects closer, while pictures captured with the 7.2 effective megapixel sensor look crisp with superb detail – even when blown up to A3 size."