Sony have reviewed the new value digital camera – the Sony Cybershot DSC-S730 – it features a 7.2 megapixel sensor, 2.4″ screen, ISO upto 1250, 3x optical zoom lens, and on-screen function guide, and 440 shot battery life (with optional NH batteries). The camera is available for £83:

“The Sony DSC S730 is a simple, straightforward digital camera. It is priced to attract anyone who is looking for a digital camera, but does not want to break the bank. This is a 7 megapixel camera with a 3x optical zoom lens. The DSC S730 is the entry level model from Sony.”

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