Pentax Optio E70 Announced

Pentax have announced the new Pentax Optio E70 - a budget 10 megapixel camera with a 3x optical zoom lens, 2.4" screen, it takes AA batteries and will be available in champagne gold, red and blue:

"Explore. Experiment. Inspire. Ease-of-use features meet easy-to-find AA batteries in the travel-friendly Optio E70. Take it with you on the next trip and bring back high-resolution memories."