Sony Cybershot W520
Every year cameras get smaller, cheaper, have bigger zooms, and bigger screens, less or in fact no optical zoom, smaller batteries, and worse battery life… take the:

Sony Cybershot W130, 8mp, 4x zoom, viewfinder, with 370 shot battery life, which begat the
Sony Cybershot W220, 12mp, 4x zoom, (no viewfinder), 370 shot battery life, which begat the
Sony Cybershot W320, 14mp, 4x zoom, with 240 shot battery life, which begat the
Sony Cybershot W520, 14mp, 5x zoom, with 220 shot battery life…

What can we expect next years model (the W620?) to feature? 200 shot battery life, or worse? But remember technology is supposed to be getting better? Right? Instead of selling us cameras based on actual improvements, such as improved battery life, or better image quality, most manufacturers are simply increasing the megapixel count, and optical zoom.

Although saying that, there’s always some exceptions, such as the Olympus XZ-1 which has an emphasis on improved image quality with brighter f/1.8 lens and larger 10 megapixel sensor (and other serious compacts such as the S95, LX5, etc), and the impressive 1000 shot battery life of the Casio Exilim H30 and last years H15.

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One Response to The progressive years… and battery life.

  1. Lowe says:

    That’s marketing for you, and those are the big two features hammered home as being important by the sales reps. It’s not just cameras, most tech us the same 🙁

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