Ricoh CX3 Back-illuminated CMOS Camera Announced

Ricoh has announced the new Ricoh CX3 - an update to the Ricoh CX2 - it features a new 10 megapixel back-lit CMOS sensor, 720p HD video mode, 16:9 aspect ratio, new Pet scene mode, Auto-Scenes, Noise reduction options (from the GR DIGITAL III), Face priority focus, and the same specifications as the CX2, such as 5fps shooting, wide angle 10.7x optical zoom lens (28mm - 300mm), 3" 920k pixel screen, image stabilisation, Dynamic Range shooting, electronic level, AF bracketing. The camera will be available in black, violet, and grey and pink for £299:

"The CX3 uses the noise reduction algorithm introduced on the GR DIGITAL III. Performing noise reduction processing on the signal immediately after it is output by the back-illuminated CMOS sensor makes it possible to effectively reduce the noise that tends to occur in images shot at high-sensitivity settings. Fine details, smooth tonality, and vibrant colors are faithfully reproduced in clear, beautiful pictures. As a result, compared to past models, there has been a remarkable increase in image quality performance when shooting low-light scenes."

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