Currently viewing the tag: "W320"

Sony Cybershot W520
Every year cameras get smaller, cheaper, have bigger zooms, and bigger screens, less or in fact no optical zoom, smaller batteries, and worse battery life… take the:

Sony Cybershot W130, 8mp, 4x zoom, viewfinder, with 370 shot battery life, which begat the
Sony Cybershot W220, 12mp, 4x zoom, (no viewfinder), 370 shot battery life, which begat the
Sony Cybershot W320, 14mp, 4x zoom, with 240 shot battery life, which begat the
Sony Cybershot W520, 14mp, 5x zoom, with 220 shot battery life…

What can we expect next years model (the W620?) to feature? 200 shot battery life, or worse? But remember technology is supposed to be getting better? Right? Instead of selling us cameras based on actual improvements, such as improved battery life, or better image quality, most manufacturers are simply increasing the megapixel count, and optical zoom.

Although saying that, there’s always some exceptions, such as the Olympus XZ-1 which has an emphasis on improved image quality with brighter f/1.8 lens and larger 10 megapixel sensor (and other serious compacts such as the S95, LX5, etc), and the impressive 1000 shot battery life of the Casio Exilim H30 and last years H15.

Sony Cybershot W380

Sony has announced the new Sony Cybershot W380 (and 7 others – details below) – the camera supports both Memory Stick PRO Duo and SD/SDHC memory cards – the camera features a 14mp sensor, a wide angle 5x optical zoom lens (24mm), optical image stabilisation, 2.7″ screen, 720p HD video, the camera will be available in black, silver, gold and red:

“The popular Cyber-shot W Series expands with eight slim, colourful cameras packed with smart features to help everyone take better-looking pictures. Available in luxurious choice of black, silver, gold and red colour options, the range-leading Cyber-shot W380 showcases an incredible array of imaging innovation at a compelling price.

Sweep Panorama makes it uniquely fun and easy to capture landscapes, city skylines, group portraits and more. Just press the shutter button and sweep the camera to take in the whole scene. Sweep Panorama automatically stitches together a burst of images in moments, creating a single ultra-wide image with a huge field of view up to 185 degrees.

Even slimmer and more compact than its predecessor, it boasts a bright f/2.4 Sony G lens with 5x optical zoom and 24mm wide angle to take full advantage of the CCD sensor’s 14.1 effective megapixel resolution. With an extra wide aperture, this high-quality lens opens up fresh creative possibilities, from smoothly-defocused portraits to atmospheric low-light shooting without flash.”

W390, 14mp, wide 5x 24mm, 3″, 720p, OIS, silver and black
W380, 14mp, wide 5x 24mm, 2.7″, 720p, OIS, black, silver, gold and red
W370, 14mp, 7x zoom, 3″, 720p, OIS, silver, red and green (USA)
W360, 14mp, wide 4x 26mm, 3″, 720p, OIS, silver and black
W350, 14mp, wide 4x 26mm, 2.7″, 720p, OIS, silver, gold, black, blue and pink
W330, 14mp, wide 4x 26mm, 2.7″, VGA, OIS, silver, black, blue and red
W320, 14mp, wide 4x 26mm, 2.7″, VGA, OIS, silver, black, pink, green
W310, 12mp, wide 4x 28mm, 3″, VGA, silver, black and pink (USA)